PostHeaderIcon The Power of Social Influence: From a Bucket of Ice to the End of a Relationship

The Power of Social Influence: From a Bucket of Ice to the End of a Relationship
By now, I'm sure everyone has been exposed to the 'ALS Ice Bucket Challenge' – by either experiencing the freezing sensation or laughing hysterically at the thousands of bloopers circulating on the social media front. Initiated by one person with a …
Read more on iMedia Connection (blog)

Social Media Myth Busters: AOL and Converto Separate Advertising Fact from
… utilizes software which scientifically determines which media exposures influence a purchase and by how much. That kind of data is exactly what brands need to optimize media spend across advertising channels — not only social media, but all channels.
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How To Tap Into Your Best Resource For Expanding Your Company's Social
It's the chicken-and-egg dilemma of the digital era. Businesses know social media can impact audiences' buying behavior: More than three-quarters of U.S. consumers report that social messages directly influence their buying decisions. But you can't …
Read more on Fast Company

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PostHeaderIcon Lastest Social Media Release News

Mod Girl Marketing Reveals Five Creative Social Media Ideas
San Diego, CA — (ReleaseWire) — 09/18/2014 — For businesses, a social media presence needs to move beyond vanity to utilize this “great leveraging tool”. Social media can give smaller local businesses the opportunity to even out the playing field …

PRESS RELEASE: Don't criminalize discussing violence on social media, SPLC
In a brief to the U.S. Supreme Court in a landmark First Amendment case, the Student Press Law Center urges the Court to set a high standard for criminally prosecuting speakers for references to violence on social media, warning of “false positive” …
Read more on Student Press Law Center

5 Tips For Dealing With UK Regulator's Latest Guidance On Social Media
The Financial Conduct Authority (FCA) out of the UK recently attempted to end uncertainty over what is or isn't sanctioned on social media with the release of a recent consultation paper setting out new guidelines. This paper has been long-awaited by …
Read more on Forbes

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PostHeaderIcon Lastest Social Media Society News

Asia Society Announces First Asia Game Changer Awards
New York, USA, September 17, 2014 / – – Asia Society today announced the first-ever Asia Game Changer Awards, designed to recognize those making a transformative and positive difference for the future of Asia and …
Read more on China Newswire (press release)

Is social media creating a “spiral of silence”? Polarizing our society?
I like social media as much as anyone. But liking something shouldn't blind one to its limitations and flaws. A recent study from Pew Research Center and Rutgers, focusing on the United States, looks at whether social media promote or stifle new …
Read more on MercatorNet

Ryerson University opens a social media lab
“We have a very vibrant and active social media community in this city,” says Jenna Jacobson, a PhD candidate at the University of Toronto's Faculty of Information. Jacobson, alongside Gruzd, is one of four co-organizers for this year's Social Media …

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PostHeaderIcon A Study into the Most Mentioned Brand Monitoring Tools

A Study into the Most Mentioned Brand Monitoring Tools
Social Connections With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it's not surprising that the last few years have seen a surge of online brand monitoring tools.
Read more on Search Engine People (blog)

Monitoring social media for market intelligence: beyond getting started
In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor the conversations on the social web for market intelligence. The information that you find can be very valuable because it will provide you …
Read more on Memeburn

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PostHeaderIcon Amick: New Jersey places a bet on sports wagering

Amick: New Jersey places a bet on sports wagering
Bradley, like the leagues, opposed wagering on sports and predicted that it would turn athletes into “roulette chips” and “could change forever the relationship between the players and the game, and the game and the fans.” Nor was it warnings from many …

An HR business model for Millennials
In this guest post, Deb develops one example of a business model that HR departments could use to manage their relationship with Millennial workers. The model she proposes is neither complete nor definitive, but is a step in the right direction …
Read more on ZDNet

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PostHeaderIcon Are you on top of social media data?

Are you on top of social media data?
Backup tools; Ask vendor directly for content; Copy and paste into a word document; Export from social media platform in CSV format; Print and file; PDF/A (Archive); Application Programming Interfaces (APIs) to create a customized tool to download into …
Read more on ZDNet

Top Social Networks, Social Media Management Tools for Small Businesses
SurePayroll just surveyed some of them to see how they rank a wide variety of tech tools. This gallery breaks down their top five choices for social networks and social-media management tools. Learning from your peers might just save you some money and …
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The Top 10 Benefits Of Social Media Marketing
And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren't sure what social media tools are the best to use. This demonstrates a huge potential for social media marketing to …
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PostHeaderIcon Lastest Social Media Connection News

Schools tackle social media
"But it it has to legally have a connection to school. If a text was sent during the school day to another student, that's the connection to the school and we can legally do something with it. With social media and the challenges it presents, we have …
Read more on Visalia Times-Delta

Facebook linked to higher divorce rate
It could be that divorcees are going to Facebook to seek out new partners or to look for social support when things are already bad. While the connection between the use of social media and divorce rates is important to investigate, it would be rash to …
Read more on Youngstown Vindicator

Why Social Media Helps Us Mourn
"They want to connect the way he made them feel connected and so social media is an obvious and natural way for people to express that." "It's kind of nice, actually, that people who don't know each other can express that and feel the sense of the …
Read more on ABC News

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PostHeaderIcon Strengthening the brand with social media

Strengthening the brand with social media
The differences exist because of the unique way people behave on social media. Categories like sports, fashion, tech products and entertainment are well represented on Twitter because people prefer to tweet about them. Certain brands may be very strong …
Read more on Marketing Interactive

#Floodageddon: Metro Detroiters share surreal flood images on social media
Given URL is not allowed by the Application configuration.: One or more of the given URLs is not allowed by the App's settings. It must match the Website URL or Canvas URL, or the domain must be a subdomain of one of the App's domains.
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PostHeaderIcon 8 steps to overcome a social media disaster

8 steps to overcome a social media disaster
Social media is used for sharing news and latest happenings, and that does not restrict negative experiences. The fact is that people will share whatever they want on social media, and when they are unhappy with your product or service, there will …
Read more on Marketing Interactive

Social Media 201 Interactive Online Event Set for September
Mediabistro has for some time been offering its Social Media 101 Interactive Online Workshop. Designed for beginners as "an interactive online boot camp," the course shows participants how to get set up on each platform, how to create meaningful …

4 ways to make the most out of social media
William Chan, GM at Metro Alliance, which distributes products of and markets British muesli brand Alpen and cereal brand Weetabix in Hong Kong, shares four tips from his experience of managing a social media heavy marketing mix for the two brands. 1.
Read more on Marketing Interactive

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PostHeaderIcon Lastest Social Media Distribution News

Smart Social Media Marketing with Bobby Owsinski
As a small business owner, are you still fumbling with social media, trying to figure out how to use it to its fullest potential? You aren't the only one—developing a mastery over social media has flummoxed many a small business owner. In his new book …
Read more on Small Business Computing

The rise of online aggregators driven by social media and smartphone apps
New communication and distribution channels such as social media and smartphone apps also offer competitive challenges. A key success strategy for online aggregators is to increase their customer base, and retain existing customers. This can be …
Read more on WhaTech

For Rent Media Solutions™ and® Partner with Best-Selling Author
The expertise exemplified by For Rent Media Solutions and led Jay Baer to hand-select the brands' social media marketing expert, Erica Campbell Byrum, as co-author of his newest book. Youtility for Real Estate, which includes real-life …

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