PostHeaderIcon Healthcare social media account throwdown

Healthcare social media account throwdown
Although some of these social media analytics tools can help measure the impact of your social media campaigns, there's a whole other category of Twitter tools that are, well, kind of silly. As you'll see on the following pages, our silly side–and …
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Finding the ROI in Social Media: No Silver Bullet
How do marketers begin to measure ROI in social media? After all, likes, follows, and repins are not among our usual business KPIs. At the same time, the standard business metrics we typically use to gauge digital success don't apply easily to social …
Read more on ClickZ

UK firms struggle to measure return on investment for social media strategies
UK businesses are increasingly turning to social media in attempt to reach consumers, but they are struggling with return on investment (ROI) and lack of confidence about their performance on social platforms, a new survey from the Internet Advertising …
Read more on FinancialNews.co.uk

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