Posts Tagged ‘boost’

PostHeaderIcon Corporate bigwigs give major boost to SME marketing

Corporate bigwigs give major boost to SME marketing
The campaign also runs on various social media platforms such as Facebook, Twitter and Tumblr where consumers are encouraged to pledge their support for SMEs. According to Titus Yong, vice president, business sales, global enterprise group, Singtel …
Read more on Marketing Interactive

Technology improvements make Nebraska State Fair among best interactive fairs
"Our marketing budget would be far too fragmented if we tried to promote every event through the standard marketing methods," Jungck added. "So social media, our website and our mobile app have stepped in to assist in the promotion of our events and …
Read more on Scottsbluff Star Herald

PostHeaderIcon Using Social Media to Boost Search Rankings

Using Social Media to Boost Search Rankings
Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. …
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Why Social Media Practices Are Like Football
Co-authored by Jay Baer and Amber Naslund One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? ” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right now, you may just be trying …
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In Social Media, Failing to Plan Is Planning to Fail
I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path . I contacted Gartner earlier this week and the problem …
Read more on Fast Company Magazine

PostHeaderIcon Social media boost productivity

Social media boost productivity
While many bosses wring their hands over employees’ use of social media at work — fearing legal problems or lost productivity — the evidence is mounting that letting employees tweet or check Facebook during their workday is not only inevitable, but it may make good business sense.
Read more on Salem Statesman Journal

More Social Media Policies: LA Times, Harvard Law, Microsoft, and Cisco
In our earlier story ( Corporate Social Media Policies: The Good, the Mediocre, and the Ugly ), we asked you to send us more corporate social media policies, and you delivered. Here is a second batch, with good, mediocre and ugly guidelines. If you’ve not already done so – please send yours to LA Times – shared by Martin Beck, LA Times Reader …
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11 Essential Online Resources for Consultants
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Read more on Mashable via Yahoo! News