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Posts Tagged ‘data’

Cognos Consumer Insight: blending social media data with predictive analytics
At its recent Business Analytics Summit, IBM dedicated a session stream to its social media analytics platform Cognos Consumer Insight, an offering that allows organisations to gain a deeper view on consumer attitudes and brand preferences.
Read more on IT-Analysis

Forbes places social media at heart of business
Mike Perlis, chief executive of Forbes Media, believes the business brand has unlocked a new form of “truly social media” to finally challenge the adage that publishers have to swap print dollars for web dimes.
Read more on Media Week Online

How social media and big data will unleash what we know
Today social media generates more information in a short period of time than was previously available in the entire world a few generations ago. Making sense of it and understanding what it means…
Read more on ZDNet

Handling social media disasters
Social media can be a powerful tool to promote your goods or services, but the online world is unpredictable and no matter how good a brand is, there will be someone hating it.
Read more on The Star

FEATURE: Handling social media disasters
Kuala Lumpur (The Star/ANN) – It is now the norm for brand owners having social media network accounts such as Facebook, Twitter, Wikipedia, forums and blogs to connect with their customers.
Read more on Asia News Network via Yahoo! Singapore News

Social media, mobile devices fuel cyber threats
The emergence of social media and proliferation of mobile devices have provided new avenues for malwares and different forms of cyber attacks, a new report from an Internet security firm has found.
Read more on GMA News Online via Yahoo! Philippines News

Analyzing Data from Facebook, Twitter, Linkedin, and Other Social Media Sites
Mining the Social Web
Read more on Kansas City InfoZine

Nevada addresses transporation concerns through social media
With funding for Nevada roads declining and double-digit unemployment rates, Nevadans have a chance to voice their transportation-related concerns and suggestions to Congress through the American Association of State Highway and Transportation Officials’ “I Told Congress About Transportation” social media campaign. The national campaign uses Facebook, YouTube videos and written comments to help …
Read more on Lake Tahoe News

Dr. Kaye Sweetser from UGA quickly discusses making a plan for the charts and graphs you want to use in an eventual report before you start coding. This is a part of a social media measurement series for her students called “1 Metric, 1 Minute.”
Video Rating: 0 / 5

Sony PSP commissioned Hot Cherry to launch and promote Gangs of London, the game that allowed players to orchestrate a takeover of London’s criminal underworld. The client wanted a campaign targeting a young urban UK audience. Our strategy helped to promote a clip featuring gangsters urinating in cars with the strapline ‘You’ve marked your territory, now fight to keep it.’ This helped to create positive word of mouth online and drive traffic to a microsite where gamers could interact with the characters. Results: Number one in the national gaming chart. The viral attracted 3.5m views and was ranked as a top 10 viral by Marketing magazine. The campaign helped to generate coverage among influential blogs, websites and social networks.Hot Cherry is the independent, award-winnning online PR + social media agency in London. We help some of the world’s most forward thinking brands including Ford, Sony Playstation, Microsoft, BBC, Sony Pictures Television, Channel 4, E4, LG Group, Tower Records, Tom Ford, Institute of Contemporary Arts, Shelter, Franz Ferdinand, Electrolux, National Union of Students, NSPCC and Columbia Pictures. For more details, please visit www.hotcherry.co.uk or contact us on +44 (0)207 424 0949.
Video Rating: 5 / 5