Knowledge Plus Action

Posts Tagged ‘Media’

Question by Suz: How can I incorporate social media into my small business marketing effort?
What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?

Best answer:

Answer by Luis
Social Media can be a great way to generate traffic to your business. But just like email became flooded with spam, social media sites can develop the same problems.

Social media sites are not about pitching your wares. Its about connecting with groups of people who have similar interests, are looking for useful information,being a fly on the wall, and keeping up on the latest events.

That being said The less you “Sell” and the more you inform the more money you will make. You haven’t detailed what your business is, but what ever it is I would become ( or find someone who is) an expert in the field of what you do, to create valuable content (articles, videos, how-to’s, top 12 mistakes, exposes, behind the scenes etc) that are big attractors for your market.

For example if you sell Shoes, be not just an “expert” about shoes but also be an expert on feet, and joints, nerves, pressure points, back pain etc. and create content about those topics and how they relate to shoes.

“How to relieve the 7 pressure points on your feet that cause those nagging migraines you have everyday.”
“Trying to get rid of those last 5lbs? You might be wearing the wrong shoes. Take this quick test to find out now”

Explain to people that you are always finding new and interesting shoes and that you update twitter a lot and that’s the place to get the latest on what you are up to.

Ethically bribing people with your content in exchange for them following you on twitter is an option, but making sure you actually provide them with interesting, funny, quirky, actionable knowledge and experiences is what social media is all about.

The content you make, create a buying criteria and if the people viewing your content agree with your buying criteria they will also accept who you are and what you are selling.

Also make sure you invest maybe 20 min a day finding interesting stuff in your field but not specifically about you that your followers and friends would be interested in. figure for every 8 or 9 posts about other interesting things you find, you then post one about something you are doing.

Hope that helps you out.

What do you think? Answer below!

SOCIAL MEDIA MARKETING E-commerce, social media intersect for IT …
Lauren McCadney, senior manager-social media with technology products provider CDW Corp., said social interactions significantly enhance CDW's position in the marketplace. CDW is active on Spiceworks' social forums as well as on general social sites, …
Read more on BtoB Magazine

Effort to build awareness of the REAL Seal in social media launched during …
The challenge will be to use social media and other digital outreach efforts to remind older consumers of what the Seal means, and to educate a new generation to look for the REAL Seal on packages. “The marketplace has become crowded by products …
Read more on Agri-View

Pinterest helps consumers discover Wal-Mart products
The social network also rolled out “movie pins” that include ratings and cast information from films pinned from Netflix Inc., No. 9 in the Top 500 Guide, as well as a handful of other movie information sites. And “recipe pins” detail the blogs and web …
Read more on InternetRetailer.com

Question by Joy H: How do I learn to use social media productively for my job search?
Re: Facebook, I’d like to get on but I don’t want to expose myself to hackers or spend an hour or more a day just managing the account, clearing out spam, etc. I’m on LinkedIn but don’t know how to use it well. I realize these tools could help me in my job search, especially by connecting with old friends and coworkers. Plus it would be nice to reconnect for the social aspect as well.

Best answer:

Answer by Jay
Hello, if you’re looking to use social media for a job search, Linked-In is the best place for you to have a presence.

There are three key ways to leverage Linked-In:

1. Find your old coworkers and friends, and connect with them.

2. Join Groups — search for the key terms in your area’s of interest. For example, if you want a job in project management, join some of the project management groups, and watch and engage in the forum topics. Job opportunities are sometimes posted in these forums. But the biggest benefit is that you get to interact with other people who are already in the industry, and you can network with them, and an opportunity may come your way. If nothing else, you may get to add them to your contacts, and expand your circle.

3. Fill in your profile with your job experience and interests. That way, when recruiters and head hunters do key word searches to find applicants for the jobs they have available, they’ll be able to find your profile. So when you write your profile, bear in mind what key words you want to be found for, and use them in your profile.

Know better? Leave your own answer in the comments!

The FFIEC's Social Media Guidelines in Plain English
The FFIEC is asking financial institutions to make sure they check out any software company, consultant or agency they might use for social media to ensure they understand disclosures, regulations, privacy and the like, and have safe guards in place to …
Read more on The Financial Brand

Valdes to address media as Barcelona exit looms
"Tomorrow [Friday] at 11am [CET] I have decided that I will appear before the media in the press room at Camp Nou. Greetings to all," he posted on his official social media outlets. It is expected that Valdes will not be answering questions but just …
Read more on Goal.com

Written by Press Release
The South Suburban College Business & Career Institute will present a Breakfast with BCI Workshop facilitated by Allen Babiarz titled “WRITING FOR SOCIAL MEDIA” on June 19, 2013. This event will take place at SSC's University & College Center, Room …
Read more on eNews Park Forest

GOP envisions its "new guard" vs. Democrats' "old guard" in 2016
"Republicans have been struggling with the youth vote for going on three or four cycles in a really big way," says Democratic National Committee Press Secretary Michael Czin. "There's a long time until the … The RNC believes it is laying the …
Read more on CBS News

Do traditional and social media need further regulating?
What can be done to ensure that the dissemination of information has an element of truth, that the information is not defamatory and does not threaten a country's well-being or whether news organisations can use social media content as sources of …
Read more on New Straits Times

Social Media Expert Todd Francis Has Been Officially Named “Best Marketing …
(Newswire.net — May 23, 2013) Coventry, UK — Social Media Expert Todd Francis Has Been Officially Named "Best Marketing Consultant" in Coventry UK. The result of a recent web-based opinion poll from which fellow local online marketers were asked to …
Read more on Newswire (press release)

Up Close With Social Media Entrepreneur Abby Moreau
Her inspiration came when an older friend who had been a successful entrepreneur encouraged Moreau to do what she loves, and that was social media. Moreau launched her own social media consulting firm, Social Gal Abby, in 2013 and has already …
Read more on GoLocalProv

Employers using social media for internal communications
The research, which was based on surveys of 290 organisations from across North America, Europe and Asia, found that more than half of the employers surveyed currently use various social media tools as part of their internal communication initiatives …
Read more on Economic Times

5 hot tips for using social media in the real estate industry
The property industry is tougher than ever and estate agents need to find new ways to engage with potential buyers. Gone are the days where flashy bus stop ads or newspaper inserts will do the trick. Buyers are tech savvy and in order to stay in the …
Read more on Memeburn

NH bill: Bosses can't see social media passwords
New Hampshire bosses would be prohibited from requiring employees or job applicants to disclose a user name or password to personal social media or email accounts under a bill being voted on by the Senate. The bill before the Senate on Thursday would …
Read more on Concord Monitor

Woolwich attack: police monitor social media after rise in racial abuse
This includes monitoring social networking sites, and we will seek to arrest and prosecute anyone inciting hatred or violence online." An unemployed 28-year-old from Woolwich has been charged by police after allegedly posting an offensive message on …
Read more on MSN UK

Home Ministry to work with MCMC, MCS to monitor unlawful social media content
BAGAN DATOH: The Home Ministry, via the police, will collaborate with the Malaysian Communications and Multimedia Commission (MCMC) and the Malaysian Cyber Security to check social media content which violates the law. Home Minister Datuk Seri …
Read more on The Star Online

Prep for hurricanes with a social media storm
The Red Cross used its digital operations center in Washington, DC to monitor social media messaging, including tweets. “It allows us to react,” Brown said. “If a family in a certain part of town is tweeting we can monitor that and pass it on to …
Read more on Savannah Morning News

RPD Receives Top Ranking for Social Media Use
The Rochester Police Department's use of social websites, like Facebook and Twitter, have put the city in the top 50 in a national ranking. A new public health evaluation ranks the RPD one of the best for most friendly social media use. Police …
Read more on Rochester YNN

Boost your Google rankings with social media
When creating content on social networking sites ensure that is shareable, and encourage sharing via social networks such as retweeting therefore creating natural and organic backlinks. Creating backlinks to content will add credibility, increase site …
Read more on in-cumbria

Question by Nebula: Why does the media only care about the dead person named Whitney Houston?? What about the others??!?
I find it funny and very disturbing how the news/media relentlessly covers the passing of Whitney Houston, while they fail to acknowledge the thousands of others who die every 9, give or take, seconds. I mean yes, Whitney Houston was influential, and still is today, but I come on.

Why not glorify the Polish dad who was struggling to provide for his family but died in a car crash?
Why not glorify the American soccer mom who died suddenly of breast cancer?
Why not glorify the kidnapped teens who were brutally raped and murdered in south Africa???

Come on media, why not care about these people? I’m sick of the fact celebrities get glorified beyond belief for days, weeks, years on from their passing. Every person is essentially equal. Everyone is a being and has a spirit. A death is a death. How horrible is the world we’re living in that this has to be the only news coverage on television??!?! Sickening when you think about it.
@mr warrior thanks for answering. Not once did I ask for every death to be televised did I? that was your idea not mine. I was simply making a point of how ridiculous it is to praise one individual over another. It’s like, if you die, whoops sorry you’re out of luck. no one will care because Whitney Houston just died!! sorry. all I’m asking is for the media to be a little more raw and less… celebrity based. That is all.

Best answer:

Answer by Adavin
because its media and she was a large part of it for a long time.

they cater to their own

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