Posts Tagged ‘search’
Q&A: Can Social Media Marketing replace Search Engine Marketing as a viable way for companies to market online?
Question by Ebay Powerseller: Can Social Media Marketing replace Search Engine Marketing as a viable way for companies to market online?
I “Stumbled Upon” www.FtheBigThree.com which does a good job of showing the opportunities that could be available for marketers in the “Social Media” category. Not completely sold yet on it but kinda warming up to it. I guess I’ll have to start learning SMM to go along with my SEM and SEO. So, many abbreviations….so little time.
Answer by imisidro
NO — they can work hand in hand, but social media marketing cannot replace search engine marketing
Search engine’s usage is far way more than social media use. Plus traffic from search engines are more sustainable and longer term, while social media traffic is more sporadic.
If you get a top placement for a keyword in Google, for example, you can expect that to continuously give you traffic until someone else topples you from the top spot — and that is not always easy to do unless you made a huge mistake or the search engines changed their algorithm.
You can get a huge burst of traffic from social media sites such as Digg — only if your link is in the homepage. Once your link is pushed to the archives, traffic dries up.
Social media sites depend on the FRESHNESS of the information, while search engine sites depend on the RELEVANCE of the site to the search query and that gives an edge to older pages
For a savvy marketer, he/she needs to utilize and maximize both venues to get the most traffic. The two should work hand in hand, and not one over the other.
Know better? Leave your own answer in the comments!
15 Search & Social Takeaways from SES Toronto 2011 #sesto
I had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events. …
Read more on Search Engine Watch
44 New Digital Media Resources You May Have Missed
Wow, we have a ton of resources this week. And we’re perfecting one of the most engaging ways to view news: the infographic. Our team loves them and we know you will too. Enjoy the infographic posts below. We’ve also generated helpful How-Tos, gathered tons of apps and presented cutting-edge technology for your business. For a rich roundup of resources, search no further. We’ve got your back.
Read more on Mashable via Yahoo! News
Race As A Factor In The Media Portrayal Of LeBron James
I recently posted “The Demonization of LeBron James.” The total post was just over 2,140 words. Buried in the third to the last paragraph was exactly five short sentences (less than 5 percent of the total) that involved my perception of a racial aspect to this controversy. I said:
Read more on Forbes
Using Social Media to Boost Search Rankings
Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. …
Read more on Search Engine Watch
Why Social Media Practices Are Like Football
Co-authored by Jay Baer and Amber Naslund One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? ” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. Right now, you may just be trying …
Read more on WebProNews
In Social Media, Failing to Plan Is Planning to Fail
I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path . I contacted Gartner earlier this week and the problem …
Read more on Fast Company Magazine
Social media spreads search net for missing persons
Social media sites are often seen as places to swap gossip, share photos and waste time, but they are increasingly being used in the hunt for missing persons.
Read more on ABC via Yahoo!7 News
Social Media Comes of Age in Business
From financial services firms to restaurant chains, social media has increasingly become serious business.
Read more on HispanicBusiness.com